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When Authenticity Became a Fad (ThinkJump Journal #67 with Kim Gentes)

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A few months ago, I was sitting down to have a chai tea latte at a local Starbucks. I like my hot chai with extra cream. As I sat down, I wondered how many people drink the same thing I do. I couldn't think of a single person I knew that drank the same thing I do. Something about that made me feel pretty special. Then it struck me- why was the item on the menu? Of course, not just a few people, but likely dozens, hundreds, maybe thousands of people around the world drink chai tea lattes, just like me. This was obvious simply because a huge chain like Starbucks (about 20,000 outlets worldwide) must have an economy of scale on any product in its selection in order to continue to carry it. But for a few delusional moments, I felt somehow unique in having a drink that I liked with the thought no one else was ever enjoying its great taste. I still enjoy chai tea lattes. We'll come back to this.

Today's worship leaders in local churches have an extraordinary amount of expectations placed on them by many congregations. This is partly because of the generational inclusion that is sometimes present in many congregations. Many churches have an age range that starts at infants and children and goes to seniors 70, 80 and older. Somehow in that range, worship leaders are expected to be attentive to all generations and styles and songs. As a worship leader, I love the challenge and try to remain current while reaching across the generations (or centuries) to borrow the best and gather them for the community I am serving in at the time.

Still, many churches (and senior pastors) don't recognize that we ask worship leaders to be something that no one can be. In trying to accommodate the entire community, pastors can often listen to many specific requests from the congregation (without filtering them) and then send "down" direct and indirect messages to the worship leader that they need to be all things to all people. Worship leaders end up having the unenviable job of being asked to be some perfect combination of all the icons of generations from George Beverly Shea to Don Moen to Ron Kenoly to Darlene Zschech to Kevin Prosch to Matt Redman to Marantha Praise Band to Delirious to Paul Baloche to Chris Tomlin to Kari Jobe to Michael Gungor to Mumford and Sons. And the worship leader who doesn't get it 100% right each and every Sunday is then asked why they aren't being more sensitive to the slice of the congregation that isn't touched by that week's "worship". And even when the worship leader does get a sense of worship and spans the generations and styles of their congregation, they are asked why they aren't "creative" and are just playing like a cover band. Of course, when they are creative, they are asked why they don't sound like one of the aforementioned names and why the songs aren't already pre-known, or why they aren't using songs that are already being played on K-LOVE. It's a no win situation for many worship leaders.

Obviously, I am exaggerating to make a point here. But not by much. The deeper question of why we have so much affinity for hearing the sounds and songs that connect with us is what we must address. People love music, and music speaks to the heart and soul of their knowledge and emotions. It combines what they know and what they remember. Music is the ultimate vehicle of experience.  So when you are talking about the music of worship, you are talking about the framework of the sacred space in which people experience God. It is no wonder that inside that space, you have such strong opinions. But we can't expect a single music style or experience to cover the breadth of expectations that exist across multiple generations - any more than we can expect a nun playing a banjo would cover all our bases!

The problem isn't with music having a place in our sacred space of worship. The problem is that we expect our time in that space to be re-iterated in a way which is genuine to our past experience. The music that framed our pivotal experiences in sacred space in the past will always be the music we deem as "best" for worship. Once we delve into talking about the things of music in sacred space, the waters become murky with theological and psychological debate. So let's take one step back.

What makes you love one song, style or person who writes/leads your favorite worship/sacred music? For most people, it is a sense of authenticity that the music has to their own story, life and experiences. This is, of course, what popular music purveyors have known for years. Tell people a story they know that connects to their own lives, but say it in a way which is unique- this has long been the formula of many country, pop and rock lyrics & melodies. Sacred space music may be different in its use as musical framework for worship, but it certainly has no less power. Because of this, when we hear a song that connects deeply to our story in the midst of worship, we feel a genuine connection with the music and truth it contains.

We may hear those same songs later and reflect to the meaning once again. Each time we worship, we can have a more or less authentic connection to restating and reaffirming the truths of those sacred space songs. This is why many pastors and theologians want to make sure the songs we sing in worship are "proper" theology. That is, they want to make sure the song's theology agrees with their interpretation of the Bible, so that it reiterates their understanding of correct doctrine.

But lets get back to the sense of "authenticity" we find in some songs. What happens when we repeat these same songs and even try to replicate the same experience? It becomes less and less authentic. What made it authentic in the first place was not just the music and our connection to it, but the place it occurs in our story. As time moves on, we are changed. The experiences of life (even those experiences in the sacred space) change us. The next time we return to worship and music within the context of sacred space, we are different people. Our story is in a different place. But still, those songs that change us remain in our hearts and experience as powerful. They are "authentic" but now in a sense they point us to something different than they did when we first encountered them and were changed by them.

This is something of how we find the great songs of the church- they are songs that have become anthems for us and are sung around the globe. They join us together, beyond our local congregations and have an important place amongst our song repertoire. But we must be careful not to think that our local congregation should be defining its music of sacred space by only listening to the Christian radio top 40 or adhering to the CCLI top 25. We must look deeper.

Authenticity has become a catch word for much of the music industry, and a "claim" of many a worship album in their marketing blurbs. But the truth is, nothing is authentic without context. It may be authentic to the people who created the songs, and to the congregation that engaged with them as they were being birthed in their local communities. But whether they are authentic with the larger body of Christ is a matter of experience, of context and of our place in the story in which God has us.

Authenticity is, by definition, something we can't formulate. We can't "make something authentic". The moment we do, we are trying to force our sense of genuine experience on to that thing. For example, let's look at what happens for different people in a congregation on a typical Sunday. If you are the worship leader you may get various responses from people wanting to tell you about their experience related to worship.  A few people tell you it was the most authentic, amazing worship time ever. A few others give an obligatory "good job". Some may critique, but normally that comes later in the week in the form of emails or "anonymous" letters.  This range of response comes from the range of experience.

So, can we hope to be authentic? Yes, I think we can. But it must come from the unique identity, unique fingerprint of your local church, local leadership, and pastor and worship leader. Like a fingerprint, there are common features to all Christian churches (this make them all Christian) and unique features that distinguish them in local areas.  We must take both into account. 

There are obvious first steps that some churches take. The pastor and worship leader meet and talk about the real vision, the mission, the real values and the real ethos they intend for their church community/congregation. As much as possible, I encourage pastors and worship leaders doing this to answer how they are going to minister to the whole family in their church, as it relates to music /worship. The truth is healthy local churches are built on families, not just a single age group. Churches built on a single age group (normally young people) don't last, at least they don't last as is- they transform into family churches who have young children (a bit of age, marriage and life do that!).

For church leaders, ask yourself how your community gatherings can be places of authentic inclusion for the entire church family. The answer some churches have come to is age-segregated services. This can be one answer, though I personally think it is less healthy as a realistic image of the "family of God". Even if you are focusing on a certain music style, certain age group for your main church core, recognize that you must find ways to let the entire family be a part of the sacred space music and experience.

Being authentic as a community may mean that the worship leader must be wary of relying too heavily on their proclivity to specific songs or writers.  They must serve the community. But at the same time, pastors and congregations must recognize that at times they are asking the worship leader to be something no human being can be- an integration of all their leadership/music/songwriting styles.

We must stop trying to "be authentic" according to the definition of the worship music companies trying to market their latest release. We must rather be authentic to the local churches we are in, and live in community with them as a more important goal than the desire to try to be more like the heroes of the music we have enjoyed.

We must stop making authenticity a fad. The funny thing is, the business world has long seen this desire to falsely use "authenticity" as a guise for marketing. They, like we as Christians, understand that people who experience our attempts at "trying to be authentic" will automatically intuit the falacy in our efforts and our ultimate goals. Business Insider writer Greg Voakes archives a pithy letter from an advertising film director on this very subject (see it here). If we are completely honest, many of our attempts at authenticity in church settings are little more than a marketing ploy to bring in more people. Let's stop that.

Again, authenticity is not the "raw" factor, the "reality TV" exposé, or the attempts at being culture current that reflect something that doesn't have integrity with our actual community in which we live and serve. We must simply live rightly, in our communities, inviting them in with a breadth of understanding that is an invitation and not a notice that they are entering an exclusive club. Worship leaders, congregations and pastors all have important parts to play in developing authentic communities. What it comes down to is this- what we exemplify on Sunday mornings should have a consistency that looks like us all throughout the week (Weds, Friday, etc- any day). There is a sense in which our corporate gatherings do indeed allow "iron to sharpen iron" and that we can "spur one another on" by our meetings.  However, trying to espouse a false sense of identity by stealing someone elses definition of "authenticity" amounts to no authenticity at all. It amounts to forgery.

Hardly the authentic thing we said we were looking for.

 

Sincerely ;)

Kim Gentes

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Reader Comments (11)

Authencticity and its nuances, what does God think of it all?

May 23, 2012 | Unregistered Commenterdavid

This is just a great post. I agree that authenticity has to encompass "community". Thinking about what some churches have done as you write "The answer some churches have come to is age-segregated services", made me think that a good effort to include all in the community, can sometimes create the opposite and fragment the body of Christ. Thanks for sharing!

May 23, 2012 | Unregistered CommenterDanny Maldonado

It has been my experience as a worship leader for quite a few years, that, when given the reigns, GOD works it out. I've also found that when members of the congregation bring their requests or grievances to me, I take the time with them to have a conversation. I really listen. And if I hear God's direction in what they're saying, then I make every effort to find a way to add the song, or whatever, but I never add anything that catches a red flag. It's a hard job to be open to things (or songs) that you absolutely dislike. I remember one time in particular, I had been praying over what to plan for a future service, when the title of a song I really disliked kept popping its little head up. I kept rationalizing it and thinking, "surely God wouldn't want me to put such a sappy and just plain awful song in this service". I mean I cannot stress enough how much I really dislike this song. Bottom line is, I was obedient, we put the song in at Communion time, and after the service this little lady came up to me with tears in her eyes and thanked me for playing such a meaningful song, and that God had touched her through said song and she felt like He'd healed something. I don't know why I was surprised to the point of almost staggering backwards, but I was. The point God was teaching me is that it's ALL HIS SHOW. Yes, we sang that song like it was the one and only most beautiful song in the whole universe, as we should have, but I wasn't sure anything could redeem it. Well, Jesus redeemed it for that lady, and probably others.
I've also grown up a Christian believing that God is not prejudice in regard to our music. He doesn't say, "You may only sing classical style (or Contemporary, or Traditional, etc.)music in my services, because anything else would be sacrileges." I'm pretty sure He loves the praises of HIs people, and He inhabits them. I'm also pretty sure that He knows whether or not anyone is being authentic. I LOVE the last paragraph of your post. I think that as long as we are exercising our relationship with the living God, and availing ourselves to Holy Spirit, and developing and caring for relationships with our communities, God is gonna win. A few years ago, Matt Redman's cry was "More of You, less of Me". At first I thought it was a phony kind of thing, but then I looked at Matt's life, and how he lives within his community of believers, and within the worldwide church. I then took up that "mantra" myself. It's all God's show. He's so loving to let us participate in it, eh?! I loved this article. Thank you for posting it!

May 23, 2012 | Unregistered CommenterPaula Shaw

Thank you for this very freeing post. Serving an intergenerational church in a "blended contemporary" style, making certain I include worship songs from a variety of sources and ages in every service is at this moment necessary. I plan to forward this post to my pastor not because he needs to hear it but to affirm him for his goal to encompass what this article has talked about.

May 23, 2012 | Unregistered CommenterBertram Sluys

Thank you so much for writing this insightful article. As a worship leader, it has grieved me to see the division that music likes and dislikes is causing in the church. I am growing older (and more mature, I hope) and have come to see the value of differing styles of worship music. But I've observed the current of the flow of music in the modern church as a seemingly narrow one, only embracing the likes of the 20 somethings age group. I'm sorry, but when I look out over our congregation, I see many, many people in the 30 and up age bracket. I bet others would to if they would LOOK! I like that you brought out the importance of looking at one's own church culture and the community in which one serves. Getting to know your own people is key to knowing what reaches them. And guess what....sometimes they need to experience something they haven't tried before! I also teach music students during the week and I have found that whole new worlds have been opened up to them when introduced to something new or something ancient. I guess that is what is encompassed in our title "Worship LEADER". We are suppose to lead those under our care into a closer and more powerful relationship with the Lord Jesus through worshiping Him! Let us do our job and give us freedom to listen to the leading of the Holy Spirit! He is faithful and if we listen, He will guide us!

May 23, 2012 | Unregistered CommenterRosalie Ingraham

Kim --

This is an important topic and you've acknowledged an important elephant in the room. Authenticity must be revealed -- expressed consistently with one's personality, giftings, limitations, and whole life experience. Whenever we aim at a goal of trying to be or become authentic - we are surely revealed to be pretenders. Whenever we mimic the supposed authenticity of others, we are mere actors playing a role.

For me, the best part of your article was this paragraph -- which I heartily affirm:

"We must stop trying to "be authentic" according to the definition of the worship music companies trying to market their latest release. We must rather be authentic to the local churches we are in, and live in community with them as a more important goal than the desire to try to be more like the heroes of the music we have enjoyed."

May 23, 2012 | Unregistered CommenterCraigA

You wrote: "If we are completely honest, many of our attempts at authenticity in church settings are little more than a marketing ploy to bring in more people. Let's stop that."

It's funny....but marketing and branding are "bad words" in most churches and yet that is exactly what is being done. Although I would argue it's being done poorly and without purpose. That said, I really don't think it’s wrong to try to grow a healthy church or be as missions minded as possible, but it certainly feels wrong to lie to ourselves and call it authenticity when it's just a way to appeal to that which is consumed by the masses. We are called to a higher purpose.

I miss the days when our church sang our own songs, written by our own members who were in tune with our struggles. Every song had a story that connected back to a life we all knew. It sure didn't make us money or increase our CD sales, but it was at least authentic.

LOL!, Thanks Kim - now every time I sing a cover from Tomlin et. al., I'll feel a little hypocritical.

May 23, 2012 | Unregistered CommenterAlan

Amen, Kim! (And, double amen, Chris. Send me a box of raisins...)

May 23, 2012 | Unregistered CommenterDave Williamson

A definition of "authenticity" is in order here. In looking up the Merriam-Webster definition, this has 2 definitions appropriate for our purposes: 1.Conforming to the original; 2. Not false or imitation. So, in worship, does "conforming to the original" require a redo of something that previously connected others through music to the Lord? May it also include sounding like the recording on the radio? It seems that this is what you are referring to in your article and I agree that this is difficult and frustrating, at best! However, I believe that for purposes of this discussion, we need to appropriate the second definition of "not false or imitation". Synonyms include words like real, genuine, and true. I agree with your statement that we cannot formulate authentic. It seems that we can only truly accomplish authenticity by a genuine response that results from being vulnerable to the Holy Spirit and allowing Him to take us beyond the known (and comfortable) and into the place of revelation and responding appropriately to what He is doing in our midst at that moment.

I believe that we must progress beyond a sing-along concert paradigm and, as worship leaders, become facilitators in raising up congregations in their priestly role (1 Peter 2:9). In doing so, it ceases to be about the style of music, the accurate duplication of recorded music, or people's preferences and becomes completely dependent on response to the Holy Spirit. This is the "new song" that David admonished worshipers to sing! This is what it sounds like when "living stones are built together to offer up spiritual sacrifices" (1 Peter 2:5). How else do we worship in spirit as Jesus said that we must?

I am continually awed by the technology available to musicians in facilitating praise in churches. The same technology can also be a hindrance to the objective of releasing the priesthood of believers in response to their King. The volume of sound systems often means that you cannot hear the harmonies arising in the congregation or the "new song of the Lord' released by the one next to you. Lyric projection is very helpful for corporate praise but easily becomes THE SOURCE of our songs unto the Lord rather than the passion in our hearts manifest in unique lyrics unto Him.

I enjoy your articles, Kim, and pray that we, His Beloved, will learn to respond corporately and authentically to Him!

May 23, 2012 | Unregistered CommenterFaye Severe

Great article. What you are calling "authenticity", I think is better called "relevancy". I dislike southern gospel. Just like preaching to an English speaking crowd in Japanese lacks a relevant language medium, a southern gospel styled worship service doesn't "relate"to who I am. However, neither the worship service nor I can be called inauthentic. I know that's not what you meant. My critique is merely in the semantics.

Question: what should a worship leader do when the styles that are most relevant to a congregation are mostly irrelevant & exclusive to reaching beyond itself?

May 25, 2012 | Unregistered CommenterGreg Jones

Well said, Kim! I think your chai kicked in on the "nun with the banjo" comments:) One of the beautiful things about the gospel is that Jesus sets us free to be who we were originally created to be... in Him we can be ourselves; authentic!

October 29, 2015 | Unregistered CommenterDavid Baroni

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